Product-Name Understanding for Distributors — TarkApp
Stop manual SKU lookups. TarkApp understands your buyers' product names and translates messy WhatsApp orders into exact ERP sales drafts.
TarkApp automatically translates informal, misspelled, or abbreviated product names in WhatsApp orders directly into exact, formal SKUs in your ERP system.
Buyers rarely type the exact ERP product name on WhatsApp.
Product-Name Understanding for Distributors — TarkApp
While generic data-science articles discuss name-cleaning for CRM data or merging databases, B2B distributors face a very specific, high-velocity problem: retailers constantly order products using misspelled, colloquial, or abbreviated names on WhatsApp.
A retailer might type "50g red paste" when your strict ERP master catalog lists "Colgate MaxFresh Red 50g Box". Without intelligent matching, a standard bot will fail to understand the order, forcing a human sales rep to manually search the ERP and translate the buyer's language into the correct SKU.
Understanding How Your Buyers Actually Write
TarkApp brings that understanding directly to your WhatsApp ordering channel. TarkApp is built for Indian wholesale and understands phonetic misspellings, colloquial terms, and unit abbreviations.
When a retailer sends a messy order via WhatsApp (text, voice, or photo), TarkApp doesn't just look for exact keyword matches. It confidently maps the buyer's informal language to the exact, formal SKUs in your Tally or Marg database. It then automatically drafts a sales order, applying the correct B2B pricing and checking live stock, eliminating the need for manual SKU lookups.
See how TarkApp matches messy product names to exact SKUsHow TarkApp compares
| Feature | Standard Chatbots | TarkApp |
|---|---|---|
| Name Recognition | Requires exact keyword match | Understands typos and colloquialisms |
| ERP Integration | Fails on unmatched names | Directly maps messy names to master SKUs |
| Manual Lookups | Requires human intervention | Automated order drafting |
Frequently asked
What happens if a buyer severely misspells a product name?
TarkApp understands phonetic misspellings and common typographical errors, ensuring the correct ERP SKU is identified even if the spelling is highly inaccurate.
Does the system learn my specific catalog abbreviations?
Yes, TarkApp maps the informal language directly against your specific ERP master list, effectively learning how your buyers refer to your unique catalog.