MOQ & Customer-Specific Pricing on WhatsApp Orders
Automate B2B pricing rules. Learn how TarkApp applies customer-specific discounts and Minimum Order Quantities directly from your ERP to WhatsApp orders.
TarkApp handles complex B2B commerce by identifying the buyer on WhatsApp, retrieving their specific pricing tier from the distributor's ERP, and automatically enforcing Minimum Order Quantity (MOQ) rules before drafting the sales order.
In B2B wholesale, no two retailers get the exact same price.
MOQ & Customer-Specific Pricing on WhatsApp Orders
When searching for "WhatsApp pricing," most results talk about the per-message cost of the WhatsApp Business API for marketing blasts. However, for a B2B wholesale distributor, the real challenge is handling product pricing logic when a retailer places an order via WhatsApp.
In B2B distribution, pricing is never flat. Retailer A might be a premium buyer getting a deep discount on a specific brand, while Retailer B is a new customer paying the standard rate. Furthermore, you might enforce a Minimum Order Quantity (MOQ) of 5 cartons for certain items. Generic e-commerce bots cannot handle this complexity—they quote the same retail price to everyone.
Automated ERP Pricing Logic on WhatsApp
TarkApp brings your complex B2B pricing rules directly into the WhatsApp chat. When a retailer requests an item, TarkApp doesn't just guess the price. It identifies the specific buyer, queries your connected ERP (like Tally or Marg), and retrieves their exact, customer-specific pricing tier.
Simultaneously, the AI checks your catalog's MOQ rules. If a buyer orders 2 boxes of an item with a 5-box MOQ, TarkApp automatically alerts them to increase the quantity before it drafts the final sales order. This ensures every drafted invoice respects your strict wholesale commercial terms without requiring a human sales rep to manually verify price lists or order minimums.
See how TarkApp applies B2B pricing and MOQs automaticallyHow TarkApp compares
| Feature | Generic WhatsApp Bots | TarkApp B2B Automation |
|---|---|---|
| Pricing Engine | Flat, single retail price for all | |
| Order Minimums | Allows ordering of single units | |
| Validation | Requires manual rep pricing check |
Frequently asked
How does it know which price to quote the retailer?
TarkApp identifies the retailer's WhatsApp number, links it to their profile in your Tally or Marg ERP, and applies the specific pricing or discount tier assigned to that ledger.
Can it enforce bulk order minimums (MOQ)?
Yes. If a retailer requests a quantity below your defined MOQ for a specific product, the system will prompt them to adjust the order before proceeding.