Wholesale distribution · 14 entries
A distributor's inbound is not a queue of orders. It is a queue of messages that contain orders, arriving in whatever form the retailer had a hand free for. This is what a day of it looks like, and what happens between the message and the sales order in your books.
A message becomes a draft sales order matched against your own catalog, pricing tier and stock, ready to post into the ERP you already run. Anything the agent is unsure of waits for your team before it reaches the books or the buyer.
Every pattern below arrives at a real distribution counter.
Almost none of it is a list of item codes
— two named items and one remembered one
Do carton Maggi, ek Tata namak, aur woh biscuit jo pichli baar liya tha
UC-002HINGLISHKANPURPALANQUIN
What you'll observe
The named lines draft straight away. “That biscuit” is resolved from what this retailer actually ordered before, and named back for confirmation rather than assumed.
— a monthly indent, sent as a spreadsheet
What you'll observe
Matched row by row against your catalog. Rows it cannot place are returned as a short list rather than buried in a draft of three hundred.
— cold chain does not move because an order was placed
What you'll observe
It checks the route day before confirming, and says which day the order lands on. It does not confirm a delivery your van is not making.
— read by a retailer standing in front of the goods
What you'll observe
The label opens a conversation that already knows which item it is and what this buyer pays for it. They send a quantity and nothing else.
— quick commerce, where the window is measured in hours
What you'll observe
The replenishment is confirmed against what you can actually despatch in the window, not against what is in stock somewhere. A confirmation that ignores the cut-off is a stockout with a receipt.
The order has to land where your accounts already live, not in a second system
— drafted as a Tally-ready sales order, posted where you enable it
What you'll observe
A draft matched to real Tally ledgers and stock items, for one-click posting. Write-back is off until you switch it on.
— read-only against your Marg data, by design
What you'll observe
It reads your Marg stock picture to draft the order and never changes your Marg books. Batch and expiry decisions stay with your team.
— the same intake, drafted for Busy instead
What you'll observe
Matched to real Busy items and the right buyer, not a rough guess. Anything genuinely unclear is flagged for a person.
— the tax the buyer will actually be charged
What you'll observe
Raised from your own tax master against the order that was placed, rather than recalculated from a category rule.
— the order becomes the document, not a second data-entry job
What you'll observe
Generated from the order that was confirmed, so the challan and the sales order cannot disagree about what was sent.
The three questions a distribution counter answers more than any others
— a tier and a running scheme, in one sentence
Mera scheme wala rate lagana, hamesha ki tarah
UC-012HINGLISHVARANASIPALANQUIN
What you'll observe
Their tier and the scheme you have actually set, applied and named. Where the ask goes below your floor, it stops at a person who decides.
— asked by a retailer you have not supplied before
What you'll observe
From your serviceability list. A new pin code is a question for your team, not an assumption from a neighbouring one.
— the number that decides the retailer's own margin
What you'll observe
From your own tax master, on that item.
— one message, many delivery points
What you'll observe
Each address becomes its own line rather than one order with a note. What cannot be resolved to an address goes to a person.
It drafts by default. Write-back into Tally exists and is off until you enable it; Marg is read-only by design. The order reaches your books when your team says so, not when the agent decides it is confident.
It says so rather than substituting the replacement. A silent substitution is a return, and a return on a wholesale order costs more than the order was worth.
Only in that the draft is waiting when your team opens the day, instead of the message being. Anything needing a person is queued for a person — it does not get answered by the agent because the hour was inconvenient.
Ask it: “Do carton Maggi, ek Tata namak, aur woh biscuit pichli baar wala.”
You're talking to the product. Nothing you send is added to any business's catalog.