Outbound & retention · 4 entries
Most outbound is a broadcast that arrives as an interruption and is deleted unread. The four here are the opposite: each one goes to people who have a reason to hear it, in a language they read, and each one can be replied to — because a message you cannot answer is an announcement, and an announcement is not a conversation.
Yes, to buyers who have opted in and within the message templates the channel approves — and the reply comes back into the same conversation, so a retailer can order straight off the message instead of starting again. Opt-outs are honoured immediately and permanently.
A message nobody can reply to is an announcement, not a conversation.
Two sends where the whole list is the right audience, and the reply is the point
— the same list, in each retailer's own language
Naya rate list bhej dijiye
UC-024HINDIAGRAPALANQUIN
What you'll observe
Each retailer gets it at their own tier and in the language they write to you in, and can order directly from that message. A PDF price list is a document; this is a message you can answer with a quantity.
— Diwali, Onam, Eid: the order that has to be planned, not filled
What you'll observe
Intent is collected and recorded as intent. Nothing is confirmed and no stock is allocated until your team decides what to build against — a pre-book treated as an order is how a festival becomes an overstock.
Two sends where the whole value is in who is left out
— not a blast; a list drawn from who ordered that SKU before
What you'll observe
Offered to retailers with a history of that item, because they are the ones who can sell it. The same message to your whole list is the one that teaches everybody to ignore you.
— they have not said no; they have said nothing
What you'll observe
Reached out to individually, with what they used to order in view. Whether a quiet retailer is worth re-approaching, and what to offer them, stays a decision your team makes rather than a rule that fires on day sixty.
You can message buyers who have opted in, using the message formats the channel approves — that is the rule on WhatsApp and it applies to everyone, not just to us. In practice this protects the channel: your messages land in an inbox people still read because it has not been filled with things they did not ask for.
It stops, immediately and permanently, and that is recorded. A retailer who has said stop and gets another message is a retailer you have lost on a different axis than pricing.
No. It can identify who has gone quiet and what they used to buy; the decision to reach out and what to say stays with your team. Automated win-back sequences are the fastest way to make a considered message look like a machine noticed a number.
Ask it: “Naya rate list bhej dijiye”
You're talking to the product. Nothing you send is added to any business's catalog.