Fuzzy Product-Name Matching for Distributors — TarkApp
Stop manual SKU lookups. Learn how TarkApp uses fuzzy product-name matching to automatically translate messy WhatsApp orders into exact ERP sales drafts.
TarkApp uses AI fuzzy matching to automatically translate informal, misspelled, or abbreviated product names in WhatsApp orders directly into exact, formal SKUs in your ERP system.
Buyers rarely type the exact ERP product name on WhatsApp.
Fuzzy Product-Name Matching for Distributors — TarkApp
While generic data-science articles discuss fuzzy matching for cleaning CRM data or merging databases, B2B distributors face a very specific, high-velocity problem: retailers constantly order products using misspelled, colloquial, or abbreviated names on WhatsApp.
A retailer might type "50g red paste" when your strict ERP master catalog lists "Colgate MaxFresh Red 50g Box". Without intelligent matching, a standard bot will fail to understand the order, forcing a human sales rep to manually search the ERP and translate the buyer's language into the correct SKU.
AI-Powered Fuzzy Matching for Wholesale
TarkApp brings advanced fuzzy product-name matching directly to your WhatsApp ordering channel. Our AI is specifically trained on Indian wholesale data to understand phonetic misspellings, colloquial terms, and unit abbreviations.
When a retailer sends a messy order via WhatsApp (text, voice, or photo), TarkApp doesn't just look for exact keyword matches. It uses intelligent fuzzy logic to confidently map the buyer's informal language to the exact, formal SKUs in your Tally or Marg database. It then automatically drafts a sales order, applying the correct B2B pricing and checking live stock, eliminating the need for manual SKU lookups.
See how TarkApp matches messy product names to exact SKUsHow TarkApp compares
| Feature | Standard Chatbots | TarkApp Fuzzy Matching |
|---|---|---|
| Name Recognition | Requires exact keyword match | Understands typos and colloquialisms |
| ERP Integration | Fails on unmatched names | Directly maps messy names to master SKUs |
| Manual Lookups | Requires human intervention | Automated order drafting |
Frequently asked
What happens if a buyer severely misspells a product name?
TarkApp's fuzzy matching algorithm understands phonetic misspellings and common typographical errors, ensuring the correct ERP SKU is identified even if the spelling is highly inaccurate.
Does the system learn my specific catalog abbreviations?
Yes, TarkApp maps the informal language directly against your specific ERP master list, effectively learning how your buyers refer to your unique catalog.